As midyear renewals heat up and January planning ramps, a clear message is emerging from benefits advisors and experts: This season feels different.
Employers are waking up. Cost concerns are colliding with transparency demands and a growing appetite for innovation. If ever there was a time to bring fresh thinking to the table —it’s now.
Advisors say employers are becoming more proactive — asking tougher questions, demanding transparency and expecting measurable results. They’re steering away from traditional networks and models, and taking a harder look at what really works.
With rising costs and eroding trust in traditional models, more employers are questioning old assumptions — and even long-standing relationships — and finding them wanting. Individual Medicare beneficiaries are also facing tough decisions.
The pressure is on, but some advisors say it’s creating space for genuine curiosity — and a willingness to try something new.
Advisors agree — the pressure isn’t letting up. As rate hikes persist, the need for smarter cost control is only growing.
Most advisors agree that the trends taking hold this renewal season — from rising costs to increased scrutiny of traditional models — show no signs of slowing.
Employers are reassessing long-held assumptions, exploring new funding strategies, and showing greater interest in solutions that offer transparency and control.
It's a shift that could shape not only this renewal season, but ones to follow.
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