news

Optimyl Benefits Partners with Goodbill to Tackle Hospital Costs Head-On

PUBLISHED on JUlY 7, 2025

Optimyl Benefits is partnering with Goodbill to bring a smarter way to save on hospital claims for its self-funded and level-funded clients. Starting August 1, Optimyl will offer Goodbill’s solution on select plans, reducing hospital charges before the plan pays the provider.

The savings opportunity is massive: Nonprofit hospitals make up over 60% of U.S. hospitals and represent nearly 80% of the claims Goodbill reviews. These hospitals are legally required to offer financial assistance —known as 501(r) discounts — but those savings are often missed. Goodbill flags eligible claims and applies the discounts while the claim is still being processed — delivering major savings for both plans and members.

Joe Simpson, Chief Revenue Officer of Optimyl

“At Optimyl, we’re always looking for innovative ways to deliver better outcomes and more value for our clients,” said Joe Simpson, Chief Revenue Officer of Optimyl Benefits. “With Goodbill, we stop overcharges before they happen — delivering smarter savings and real financial protection for the plans and people we serve. This is another way we are delivering on our commitment to deliver larger employer solutions to small and mid-sized businesses.”

“With Goodbill, we stop overcharges before they happen — delivering smarter savings and real financial protection for the plans and people we serve," said Joe Simpson, Chief Revenue Officer of Optimyl Benefits.

“Optimyl is known for being ahead of the curve, and this partnership is a great example of that,” said Patrick Haig, CEO of Goodbill. “Together, we’re giving self-funded employers a powerful new way to lower hospital costs while protecting members from overpaying.”

Goodbill’s technology flags eligible claims and works directly with members to apply income-based discounts. Employers can save thousands on a single claim and, on average, reduce annual hospital spend by 8%. Members benefit too, often seeing their cost-share completely waived.

About Optimyl Benefits

Optimyl Benefits delivers innovative, data-driven health plans for small to mid-sized businesses. They offer self- and level-funded medical, dental, and vision coverage, and built-in tools for smarter, more transparent care.

About Goodbill

Goodbill helps health plans, self-funded employers, and patients lower hospital bills. Combining technology with human expertise, Goodbill uncovers savings opportunities — like 501(r) discounts and billing errors — and advocates for patients every step of the way.

Media Contact: media@goodbill.com

Negotiating hospital bills has never been this easy.

Get started today.